Going green is helping your business to grow larger and at the same time will help the environment to be better. People already have understanding and knowledge about the environment crisis. Therefore, it will help you to raise other people attention about your business. Here are the benefits for your company that will help your business to grow much larger:
1. Cost Efficiency
Going green by using goods that has eco label will decrease the cost for the business. In example, if a store using eco label light bulb, it will cut off the cost for electricity. The business also could sell reusable product for their customer and gain more money from it. This is what Starbucks do in their market and they can get more revenue from selling their famous tumbler.
2. Increasing Brand Image
When the business care about the environment, it will bring up their company name because people will notice what they are doing to the environment. They also could put it as their corporate social responsibility and it bring up their business value on their business report.
3. Tax Deductions
Government offer tax deductions for those people who own the go green business. In example, it is better to change the business transportation to the hybrid vehicle, at the same time they it could save less fuel and got the tax deduction. Therefore, business should concern to do environmental-friendly to save money from the paying less taxes.
4. Gain more customer
Many people have understanding about the importance of going green. These people will be willing to spend more for business who are doing good to the environment. The business will gain more customer because more people thinking that they must save the planet even in a simple way. Moreover, it will give opportunity for the business to be partnership with government.
5. Gain more employee loyalty
Employee consider staying longer with the business that give benefit for them. Doing better for the environment means the business will use the eco-friendly and people-friendly goods. Its include plant-based goods that contain no hazardous artificial chemicals which will makes employee healthier and happier in the workplace. These employees will stay longer in the business and more loyal to the business.
6. Increase the quality of the product
The business that going green will have concern to the environment. This is not only good for the environment, but the business will invest for its future. In simple way, if they take care of their natural resources, they will have sustainable resources that they could use it in the future. They product quality will be increase as well because of the better resources.
Those are the benefits that owners of the business should consider to going green. Here I give you a video about how Patagonia gain more profit with care about the environmental at the same time. Do some changes in our life and business is matters for our earth and future generation. Just remember your power matters!
References:
Molecor. (2018). Cost Efficiency. Retrieved June 26, 2019, from http://molecor.com/en/pvc-o-pipes/practical-advantages/cost-efficiency
Upendra. (2018). Ways to Maintain Brand Image of A Growing Business. Kriyosh Digital Media. Retrieved June 26, 2019, from https://www.kriyosh.com/branding/ways-maintain-brand-image-growing-business.html
Nash, S. (2018, March). 4 Tax Deductions You Had No Idea Existed. Deal News. Retrieved June 26, 2019, from https://www.dealnews.com/features/Tax-Deductions-You-Had-No-Idea-Existed/1925825.html
Barker, S. (2019). 4 Innovative Ways to Make Sure You Never Lose a Customer. Zepo. Retrieved June 26, 2019, from https://www.zepo.in/blog/2017/04/20/4-ways-increasing-customer-retention/
Caldwell, D. (2019). Company Culture: The Secret to Employee Loyalty. Small Biz Club. Retrieved June 26, 2019, from https://smallbizclub.com/leadership/open-culture/company-culture-secret-employee-loyalty/
Wabco. (2019). Quality Management. Retrieved June 26, 2019, from https://www.wabco-auto.com/suppliers/suppliers-information/quality/
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