BEHIND THE ECO-HERO
"TOGETHER WE CAN SAVE THE PLANET"
Eco-Hero is a startup company that passionate with greening the earth. Start from selling eco-friendly goods, Eco-Hero believes that we can change people behaviour to start zero waste and save the planet for the future.
Eco-Hero Today
As a startup company, Eco-Hero has performed very well in the last financial period. Eco-Hero gains revenue and spent its expenses by focusing on digital marketing. Overall, Eco-Hero still able to gain $191,384 in profit.
Financials
Eco-Hero more focus on its digital marketing. Therefore, there is a lot of staffs that work in this section.
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Social Media Marketing
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Content Creation and Copy Editing
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Social Media Manager
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2 persons Social Media Specialist
Staffs
eco-hero future
The Eco-Hero more focusing on the food and beverage industry as its target market. Eco-Hero will collaborate with a famous beverage company, Chatime. Chatime is a bubble tea outlet that still using plastic cups and straws as their products. At the same time, Chatime has a big brand awareness not only in Australia but overseas as well. Therefore, doing the collaboration with this brand give some advantages for both companies. Chatime will get advantages because people will recognise them as an eco-friendly business. Moreover, Eco-Hero also gains more brand awareness and costumer from Chatime’s consumers.
Collaboration
The fact is project video claim more than 80% of all web traffic by 2019 (Bowman, 2017). Therefore, Eco-Hero need to focus on posting video in its social media platform. This could make people easy to recognise and understand the aim Eco-Hero selling the eco-friendly goods. Moreover, utilising video in marketing content could improve the SEO because it will increase the chance of a front page google result by 53 times (MacMaster, 2019).
Focus on Video
Influencers are very important to promote the brand and the products in the future. People more trust the person rather than brands by hearing positive information, feedback, and experience from the influencers (Get Smarter, 2019, 13-14). Therefore, Eco-Hero needs to set the plan to collaborate or do endorsement with influencers on social media. Eco-Hero could use AI that able to analyse the engagement of the influencers and it can help to find the best influencers that match with its brand and products.
Using Influencers
​The goal of the collaboration is increasing brand awareness of Eco-Hero. People will know Eco-Hero as a company that sells eco-friendly goods when they buy Chatime and using the straw and the cups of Eco-Hero. The brand-building also comes from the content and engagement on social media. Therefore, the content that engages the target market is very important for the Eco-Hero.